WARNING !! THE PICTURES BELOW ARE NSFW.
JBS ( Jens Bjerg Sørensen ) is a Danish underwear company. When it comes to creative ads campaign for their product( men's underwear), they've produced very good+creative+genius ads campaign. They showed women using men's underwear.
Naturally, it is true that men don't like to look at other naked men, but the ladies are more attractive. So they used this concept to come out with the genius ads campaign : Women using men's underwear to attract men!!
See the picture below :
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